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Hosts: Joe and Erin Wells | Released Thursday, February 4, 2021
5.6 million dollars! That’s how much a commercial spot in this year’s Super Bowl cost. Why would anyone pay that? It’s simple…because marketing works. The way something is said, the words used, and the images/videos used to sell the product are intentionally selected to influence your emotions and thinking. We understand this happens when it comes to what products we purchase; however, most do not know how this is also used to sell agendas and moral positions. Listen in as Joe and Erin discuss marketing’s power and the importance of seeing through the hype to get to the message.Episode Resources
- Marketing Psychology: 10 Revealing Principles of Human Behavior https://blog.hubspot.com/marketing/psychology-marketers-revealing-principles-human-behavior
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